This is a very pleasant smelling fragrance! But it is nothing like the BFM Intense or the BFM Absolute. Most people have smelled Dior Sauvage or Bleu de Chanel and BFM Black Edition smells VERY MUCH like these fresh blue fragrances. In fact I think that the smell is close enough that BMF might possibly be considered a much lower priced clone. I recommend this to anyone that was considering buying Dior Sauvage or Bleu de Chanel and does not want to pay the much higher price. The potency of BFM Black edition might not be quite as strong as the other fragrances mentioned, but it is pretty close.